A little over a month ago I was asked by Makenzie Bolz of Makenzie’s Creations to create a logo. She told me she had been watching my work on my Facebook and decided it was time to ‘pick my brains’ for a new logo.
For the past five years, Makenzie has been making cakes, cupcakes, cookies, sewn items, and several other crafts that she sells. Be sure to check her out on her Facebook to see her talent! She does an amazing job!
She needed a logo that she could use on business cards, clothing tags, stickers, a blog header, and many other items. I couldn’t have been more excited because I love creating the look of a business (except when it comes to mine!) The only problem is that Makenzie wasn’t exactly sure on what she wanted for a logo. She had the basic colors that she wanted and knew she wanted to incorporate sewing with baking. Good thing is that as I read what she was looking for, I knew exactly what I was going to do for her (which ended up being the logo she went with!) I had her send me some styles that she liked of other logos so I could get her personality into the logo. I couldn’t have asked for a more cooperative client!
The logo I started with ended up being my favorite. As soon as Makenzie spoke with me about a logo that incorporated sewing and a cake, I thought why not have a cake make of buttons?
This design was a lot of fun to work on and it turned out better than I had imagined. It also got the most hits on my Facebook when I posted the album.
The second logo that I designed for Makenzie turned out great as well but I didn’t think that it showed very much of the ‘sewing factor.’
I still love the way it looks though. I think it’s the pattern on the top layer that catches my eye. She had mentioned that she would like some patterns in her logo (as long as it’s not zebra) so I had added some to a couple of the layers.
The third logo I created was my second favorite (which was surprisingly nobody elses!).
The cupcake turned out exactly how I wanted it too, which is why I think I loved it so much. I had never done a cupcake before so it was fun to create. I’ll definitely be sure to use this in the future!
This next logo I went a bit ‘retro’ with. I loved the font so I decided to design a logo around the font. (I tend to do this a lot when I first get a font!)
This was the weakest logo that I designed for Makenzie. I should’ve designed a better cupcake, but at the time I thought it was adorable! I haven’t designed ribbons all that much and I thought this one turned out rather well. The font looks great of course, so I’m sure I’ll be using it again very soon!
The last logo I designed for Makenzie had mostly the ‘sewing’ attribute.
My favorite part about this logo was how the border looked like it’s stitched onto the backsplash. I wasn’t sure how to incorporate the baking into it because I didn’t want to create a really long logo.
Are you ready to see what logo we ended up with?
When Makenzie emailed me back, she told me that she loved all of them and many aspects of several. She explained what she wanted to do and then she ended up doing what none of my clients had ever done before . . . she manipulated several logos together so I could understand what she was trying to explain to me. This is what she emailed me . . .
I loved that she did this because I completely understood what she wanted me to do. Most of the time when clients try to explain what they want it’s hard to put their thoughts together.
The final logo design that Makenzie chose for her logo ended up being . . .
She also asked for the cake by itself that she will use for stickers and she also asked for the banner without the cake. The great thing about this logo is that it can be easily taken apart and used for several different things. I personally feel as if this is one of the best logos that I have designed that fits the personality of the owner and business. I can’t wait to start seeing all of it on her packaging!
Hope you enjoyed the post.
Which one would you have picked?